My mission in business is hard to measure, impossible to see, and for all practical purposes an intangible, most of us have experienced it. We can identify the mission of someone who is trying to sell us something for a commission as contrasted to someone trying to help answer our needs.
As the world becomes crowded with more and more products, the businesses that survive and do well financially will be businesses that focus on serving and fulfilling the company's mission and their customers' needs, rather than just increasing the company's revenue. Mission first, commission will automatically come in abundance.
Christan C. Gappi l
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